Drop Cards Are A Simple And Fun Way To Market Offline
Drop cards are by far one of my favorite offline attraction marketing strategies. If you want to use attraction marketing techniques outside of the internet realm and do not have a massive advertising budget, then you’ll love drop cards.
Drop cards can be used anywhere that you can place a piece of paper. The greatest thing about drop cards is that you are simply using attraction marketing where ever you go and do not have to bother with talking to anyone who is not fully interested in what you are offering.
What Are Drop Cards?
Drop cards are a folded up piece of paper that look like money when on the ground or dropped anywhere. Just for a second, imagine if you were walking in the airport and saw some money folded in half and just laying on the ground. Would you pick it up? Hell yes you would if nothing more than just the sheer curiosity to find out if it is real or not. Once a person picks up one of these drop cards they open it up and see that it is an advertisement for your business.
You can use any catchy phrases that you would like such as “Best Home Based Business… Period” along with a website for them to visit. There are many different ways to use drop cards and I have my favorites. Here are some interesting ways you can use drop cards in your offline marketing that I got straight from one of my partners who is know as the king of drop cards, Cedrick Harris. He has been using these drop cards for years and sponsors 1-2 new reps per week.
Below is a List of Different Ways to Use Drop Cards
#1 Gas Stations – This is my favorite since I have to gas up my vehicle to go places anyway. I’m already there so I pull up to the pump, stick my credit card in the slot to pay. Once I’ve payed and begin to fill up my car, I take out a drop card and stick it in the credit card slot. Then I proceed to go to each pump and put one in each credit card slot. Now think about this for a moment . How many people do you know who actually goes inside to pay for their gas? Not too many. Since they’re paying by credit card, they have to remove my drop card before they can put their card in to pay. Of course they will look at it because there is money hanging out. They might put it in their pocket and look at it later, or they might just drop it on the ground. If they drop it, it will still be picked up by someone else.
#2 Bookstore and Libraries – This is a great place to specifically target entrepreneurs. I like to grab a handful of drop cards and go into a local bookstore such as Barnes & Noble. First head over to the magazine section and put drop cards in every single magazine that an entrepreneur might look at such as “Success Magazine”. Then you can head over to the book sections and put drop cards in any kind of book you can think of such as books like Rich Dad Poor Dad, Cashflow Quadrent etc.
#3 Grocery Stores – Most grocery stores have a magazine isle as well. You can put drop cards in those and on your way out you can put them in Real Estate magazines, auto trader and wheel deals. People who are looking through these are going to be increasing their bills.
#4 Waiting Rooms – Whether you’re waiting for a hair cut or an appointment with the doc, there are magazines galore to look through while you wait. You can pick up a bunch of magazines and pretend you can’t find anything good to read. Instead your putting drop cards in each one.
#5 Restaurants – This is another one of those great opportunities I learned from the master himself Cedrick Harris. After you finished eating your meal it’s time to pay the tab and give a tip. Now this only works if you tip well so don’t be cheap. You can do this a few different ways depending on what you’re comfortable with. You can just include a drop card with the tip and walk away. You can also write a quick note on a napkin or on the back of the receipt saying something like “Thank you for the great service you gave us. I decided to leave this for you in case you keep your options open.” And finally, you can actually say directly to them, “Would you be interested in a side project if it didn’t interfere with your current job?” Of course they’ll say yes. Then you say, “Okay I’ll leave something special here for you to take a look at and see if it’s a fit.”
#6 Newspaper Stands – You can go to a newspaper stand to buy your newspaper. After you pull one out, keep it open and stuff drops cards in each one of them. You just did some really cost-effective advertising.
#7 In Airports and Planes – When ever you are going to fly somewhere you can use drop cards the whole way. When you’re in the airport you can casually sit down and throw a drop cards on the ground and step on it quickly so nobody sees you do it. Then get up and walk away without looking back. When you’re in the airplane you can put some in the sky mall magazine in each of the 3 seats in front of you. People look through these all the time with the intention of finding something new they didn’t even know existed.
Drop cards are the easiest and most cost-effective way to implement attraction marketing offline. You can get creative and just have fun with it. The greatest thing is that you can simply incorporate it into you everyday routines without much extra time spent.
Now there are many different kinds of drop cards that are available. There are ones that somewhat resemble the real thing and then there are the ones that truly look like money. And I mean that if you saw a $100 bill folded in half next to a drop card fold in half… you couldn’t tell the difference, right down to the kind of paper.
So if you do not have a place to purchase drop cards, I recommend getting the best available from from my man Cedrick Harris the Drop Card King. These are the $100 bill drop cards that actually look like the real thing and he has a really great deal going right now at the Drop Card King.